Should Performance Enhancing Drugs Be Legalized Essay

Should Performance Enhancing Drugs Be Legalized - Essay Example Using drugs to cheat in sport is not new. It is just becoming more effective that makes it more attractive to athletes. The International Amateur Athletic Federation estimates that only 10–15% of participating athletes are tested in each major competition which explains many can get away with it (Clayton et al). The incentive also for the winner is just far too attractive to resist. This explains why it is virtually impossible to stop the athletes from taking performance enhancing drugs no matter how harsh the penalties would be. Also, there are drugs such as erythropoietin (EPO) and growth hormone which are also natural chemicals in the body. As nutrition technology advances, these drugs becomes harder to detect because they are like the natural drugs in the body that even if they are being tested, they will still come out as negative. Performance enhancing drugs only becomes more dangerous when they are banned because it can no longer be regulated. When performance enhancing drugs are banned, athletes and their handlers will likely get them in an unknown black market where they do not know whether such drug is safe or not. And instead of properly testing them for their safety, potency and proper use, athletes will instead rely on the trial and error of the use of performance enhancing drugs because they have to hide their use so that they will not be caught. This is a very dangerous practice because they do not know what they are doing. And this is the real risk in the use of performance enhancing drugs than the performance enhancing drugs themselves because they run the danger of taking too much, or taking the wrong drugs. This explains why we often hear athletes who died or suffered from performance enhancing drugs side effects because they do not know what they are doing. If performance enhancing drugs are regulated, the athletes can come out in the open to use the proper avenues for their safety, potency and proper use. Government and sport regulat ors on the other hand can test the safety and proper use of performance enhancing drugs and can dispense advises on their effects and their proper use. If there are side effects to a particular substance of a performance enhancing drugs, at least the athlete knows what he or she is taking and can prepare for remedial measure just in case something goes wrong in taking the performance enhancing drugs. This is safer because help can be had when something goes wrong compared to banning them altogether where athletes could not seek help in case of overdose or misuse for fear of being caught and penalized. And this is the danger of keeping it underground. Critiques of performance enhancing drugs argue that they are cheating because they are making themselves better than everyone else. And that it defeat the purpose of the sport because they would not know if the athlete is really that good without performance enhancing drugs and that it does not make sense to reward people who are cheati ng (Debate.org). This argument however can easily be debunked by the purpose of the sport which is really to be better than competitors. That instead of depriving the opportunity to be better with the help of drugs, it would be safer to make it available to everybody in a regulated and safe manner and see how far can everybody go. Undue advantage only makes it cheating when not all have the same chances of winning. Banning performance enhan

Relationship Marketing Essay Example | Topics and Well Written Essays - 1250 words

Relationship Marketing - Essay Example Consumer behavior is rapidly changing in today’ s world. Most of this changing behavior stems from rapidly evolving technology and its growing importance in our life. The emergence of Web 2.0 has also made it possible. It has helped pave way for door to content driven information which could either make one’s business or bring it down. Thus technology has a strong relationship with consumer behavior and eventually its impact on the purchasing behavior of customers. Social networking sites have opened new paradigms in marketing and relational marketing. Most social networking sites, for instance facebook are educational model tools that voice out what that niche of people wants. Models like yahoo, msn and other search engines have come up before but could never generate the community like feeling. Today companies are very accessible to the consumers because people are talking back to back with them. Other factors have also affected relational marketing.With the advent of the retailing era, products and pricing alone cannot target customers. Customers who enter a store with the advent of purchasing might return empty handed due to a number of factors. Though one of the factors is the unavailability of the products they need but there are a number of factors which might deter them. They include not being able to find the product, being unsure about the product because the store atmosphere doesn’t allow them to judge it properly and being uncomfortable in the store. The store might not appeal to them and the shopping experience is not as convenient as they would like it to be and they leave in order to buy that better shopping experience. ... (D Walters and D White, 1987). It involves communicating a positive product image to the customer and also ensuring that the customer decodes it well thus leading to positive behavioral outcome leading to purchase. The basic aim of the retailer is to trigger a customer to make a purchase. For this three major steps are to be followed. The first one should cause the customer to enter the shop. This can be caused by the shops exterior including both the exterior landscape, the board and the window display. The second effort is made to retain the customer in the store for as long as possible which is attained by making the ambience pleasing and the store comfortable. The third and the decision making process of buying is greatly affected by the product display and availability which is ensured by clean products on display in an efficient manner. The interior design of the store can greatly affect the customers psychologically, lowering their defenses and removing their doubts, encourage them to make purchases and maintain interest in the store. (Kotler, 1974). Thus all marketers are unanimous in agreeing with the fact that store design is one of the main factors behind customer store choice decisions. Other factors include pricing, distance and size of the outlet. Previously the emphasis was on the display of the products but now marketers also have to lay emphasis on the elements which excite the senses of the shoppers. Frequently used elements are smells, lighting, flat screen videos and graphics and flooring (McGoldrick, 1990) Visual merchandising involves using four basic design elements namely lighting, cleanliness, design layout and product display. These are also called orienting factors, signage and atmospherics by